Getresponse vs Aweber – A Detailed Comparison of Two Leading Email Marketing Tools

GetResponse-Aweber-E-Mail-Marketing

In this post we look at Getresponse vs Aweber. This hlep you make an informed decision on which email marketing tool is best for your business.

WHAT DO GETRESPONE AND AWEBER DO?

Getresponse and Aweber are the Services that hosts your email lists, creating beautiful newsletter from pre-defined templates and scheduling & sending newsletters to your subscribers. The scheduling feature is also called as "auto responder". These are used to provider subscriber with a set of email with a pre-defined intervals - such as, immediately after they sign up a subscriber may receive a FREE eBook download link through his email with a welcome message from your business; After a week they may receive a new notification about a sale along with a discount code for the sale; four weeks later the subscriber will receive some blog post that you published on your blog etc. This is a simple application though. Email marketing tools let you do more things, which we discuss more in depth below, will improve your business and stay in front of the customer all the time.

AWEBER PRICING VS GETRESONSE PRICING

AWEBER PRICING

There are 2 tier of pricing a standard pricing and High Volume Account. In standard pricing there are 5 Aweber Plans.

  • Up to 500 subscribers: $19 per month
  • 501 to 2,500 subscribers: 29$ per month
  • 2,501 to 5, 000 subscribers: 49$ per month
  • 5,001 to 10,000 subscribers: 69$ per month
  • 10,001 to 25,000 subscribers: 149$ per month.

If you have a subscriber list larger than 25,000, you will get into the High Volume Account pricing. You need to get a specific quote from Aweber for your requirements.

GETRESPONSE PRICING

It can a bit confusing with the Getresponse pricing as there are 4 tiers of plans (as of today 31/March/2016) - "Email", "Pro", "Max" and "Enterprise" - and within each tier, 7 different monthly plans to choose from.

List Size

Email

Pro

Max

0  to 1,000

15$

49$

165$

1,001 to 2,500

25$

49$

165$

2,501 to 5,000

45$

49$

165$

5,000 to 10,000

65$

75$

165$

10,001 to 25,000

145$

165$

255$

25,0001 to 50,000

250$

280$

370$

50,001 to 100,000

450$

490$

580$

The 4th tier is the Enterprise tier offered at 799$ for those who has more than 100,000 subscribers. There are also separate pricing plans available for not-for-profit organisations, but you will need to contact Getresponse directly about those.

Getresponse plans includes the landing pages and webinars as you go up the pricing ladder. However, when you compare Getresponse with Aweber the basic  ('Email) plans are the ones to focus on.  If you are a beginner with a subscriber list of 500 to 1000 Getresponse wins over Aweber.

PRICING WINNER ?

For starters, Getresponse is clearly the most cost-effective solution. If you have a list with 0 to 1000 subscribers, you are looking at 14$ savings by using Getresponse instead of Aweber's equivalent.

For lists over 1,000 subscribers, the Getresponse 'Email' plan is a 'latte' (4$) per month cheaper than the equivalent Aweber plan. In addition Getresponse offers a 18% discount - if you pay up front for a year or 30% discount if you pay for 2 year up front. This kind of pricing is not available with Aweber at this time.

Pricing could be a factor for starters, but that should not be the only thing, as you see bellow,  you should base your decision on.

KEY FEATURES

Aweber and Getresponse offer similar set of feature, the key ones being:

  • Ability to capture email, name & other data and host email lists (You get a few line of HTML code that you can include in your site or social media profiles to capture email addresses).
  • Wide verity of pre-designed newsletter templates.
  • Statistics on the open rate, click through rate ( for the URLs you embedded into an email), or unsubscribes.
  • Autoresponder functionality which allows you to send automated emails and newsletters at a pre-defined intervals/timing to subscribers after they sign up
  • RSS to newsletter functionality (Useful for sending your blog posts to subscribers on you mailing lists)
  • Easy to use message builder functionality to edit your autoresponder email sequence and newsletters
  • Integration with various 3rd party sites/tools (for example you can create your opt-ins through Thrives Themes and capture the email address directly in your Aweber or GetResponse account)  Allowing you to add customers to your mailing list with point of sales integration (for example -  Paypal, Google Checkout, CRMs like salesforce, Ecommers APIs like Hybris), or use Aweber or Getresponse to send newsletter to customer on your customer relation management (CRM) system .

TEMPLATES

This area is very subjective. For be Getresponse need some work in this area. Aweber templates look a bit cheesier. Aweber also beets Getresponse in the quantity of the templates. Aweber templates are more visually pleasing and fits for a wider range marketing usage. Unless there is an Aweber template that you fell in love with, the quality gap is by no means huge. You will be able to find something similar enough in Getresponse's template list which you can tweak to bring it up to date.

Getresponse had an important edge over Aweber when it comes to responsive design of their email templates up until few months ago. Responsive templates adjust themselves automatically to suite the device type that they are being viewed on. Aweber balanced this feature by rectifying this situation. Now you can enjoy the responsive templates on both platforms.

IMPORTING EMAIL LISTS

Getresponse used to have a huge advantage for those wishing to create email marketing campaigns using an exiting list with predictable results, because when you import your own mailing list to Aweber, you subscribers could not join a lit without reconfirming their subscription. Aweber changed their approach and their customers can, now, import their own data ( of course you have to answer a lot of question about the list source before you can import)

SPLIT TESTING

Split testing allows you to test different versions of your emails on segments of your list and send the best performing email out to the rest of the subscribers in the list. Getresponse allows you to test up to 5 version of newsletters compared to Aweber's 4 versions.

LANDING PAGE CREATION

Landing pages or "squeeze pages" are web pages that are designed with one thing in mind: email capture. They typically contain a form, some attractive images and some text clarifying the benefit of submitting your name and email address.

Getresponse currently has an edge over Aweber.  With Getresponse you will get a landing page creator out of the box, which allows you to make use of templates and a drag and drop editor to create a strong landing pages. However with the "Email" tier accounts you will get a basic landing page editor with limited functionality.  There is a limit on number of view per month (1000 visits and 1 published landing page). With Getresponse Pro or a 15$ per month add on plan you can get unlimited Landing pages. 

The landing page URL setting a bit tricky. You can host these landing pages on gr8.com or getresponse.com as a subdomain. Or you have to add your own domain DNS to point to Getresonse in order to display these landing pages on your own domain.


Getresponse_LandingPage

If you need landing pages or sales pages I would recommend ConvertKit or LeadPages for creating them. They have specialized templates for these kind of needs. Both have WordPress plugins that simplify the setting and allow you to host these pages on your own domain with out changing the DNS settings.

GETRESPONSE WEBINARS

A new feature of Getresponse is "Getresponse Webinars". This is one feature many not find with any of GetResponse's competitors such as Aweber, Constant contact, Mail Chimp etc. 

By purchasing a GetResponse Pro plan or higher you get access to the feature of running webinars directly from within your GetResponse account. Webinars are used as lead generating and sales too, integrating them closely with your email marketing provider is a good idea.

Check out more details on this feature through the video on this page.

SEND TIEM OPTIMISATION

Recently Getresponse added a new feature, "send time optimization", which is yet to be available on Aweber. Send time optimization automatically sends your email at the time at which it's mostly likely seen by the user and most probability to open it.  GetResponse looks at your subscriber list and their email checking habits to make this call. If you can live with using this kind of technology, you can expect a 23% median improvement in open rates and a a 20% median improvement in click-through rates. I tried this functionality quite a bit. The issue for me is my subscriber list is all over the world and I create my email in US. When I decided to scheduled this through "send time optimization" it will take a 24-36 hours cycle to get to my recipients. Which is an issue at times when I have a big time sensitive JV launch I am supporting.

Aweber offer a similar feature called "send window" which allows you to limit the time you send your automated emails out between a particular time slot - but it is not as smart and sophisticated as send time optimization. You got to do a bit leg work in finding the best time to send emails to your subscribers.

FREE TRAIL

Both Aweber  and GetResponse offer a free one-month trail. If you want to try the free trail with Aweber, you must enter credit card details before you can avail it. The free trail with GetResponse, on the other hand, doesn't require the credit card details (I prefer the later approach as the risk of getting charged for a product you don't want after a free trail is lower).

SUPPORT

Support for both GetResponse and Aweber is comprehensive. Both offer phone support, live chart and email support. GetResponse has an edge when it comes to life chat support - it is available 24x7 ( Aweber's support is available between 8AM and 8PM ET on Monday to Friday and between 9AM and 5PM ET on Saturday and Sunday). Aweber phone support hours are  same as their chat support hours. GetResponse on the other hand supporting between 9AM to 5PM ET Monday through Friday and no phone support available over the weekend.  Email support, in my experience take any where between few minutes to few hours for GetResponse where as it take 24hours for Aweber - however this is not clear on how support hours for email for both of these providers.

WHICH ONE TO CHOOSE, GETRESPONSE OR AWEBER?

Both Aweber and GetResponse offer very good range of tools to create, edit and communicate with your subscriber base; even for non tech. savvy people, there shouldn't be much difficulty using either of these email providers to manage your email marketing. As they are very similarly priced, have similar feature sets, it is little bit tricky to declare a clear winner. However I think GetResponse is probably the better value product.

WHY I RECOMMEND GETRESPONSE OVER AWEBER

  • You sign up for a no obligation free trail ( no credit card required)
  • Getresonse is more competitively priced (particularly for the starter internet marketers)
  • 18% to 30% discount available by choosing to stick with it for a year to two
  • More comprehensive split testing offered by GetResponse
  • Built-in landing pages capability available with GetResponse - though it has a very limited functionality.
  • "send time optimization" feature of GetResponse has the potential to improve your open and click-through rates.
  • GetResponse's new webinar feature may be a good fit for your business and is potentially a fantastic for any business to generate leads and sales.

REASONS TO PICK AWEBER OVER GETRESPONSE

  • Aweber integrates ealisy with other application than GetResponse
  • Aweber templates are rich in design and attractive (GetResponse is in the process of upgrading them, soon this wont be a factor)
  • Aweber telephone support available over the weekend.

Finally, I always advice you to try both before you choose one, in case of a free trail available. This gives you a feel and hands on approach to choose what is right for your business than just following my advice. 

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Kris Rud

Kris is an IT strategist, enterprise architect, IT leader, blogger and an author. He helps businesses grow rapidly by optimizing their resources with technology strategy and providing enterprise architecture consulting working closely with the senior management and C-lever officers in governments and commercial organizations. He write on several blogs about Technology, Personal Finance for IT people, Passive Income, Health, Meditation and Yoga.