Keyword Research – A Tutorial

keyword research

What is Keyword Research?

We all know that google and other engines operate on some kind of indexing. If you are really don’t know how the search engines works and you are a stranger to the blogging here is a small tutorial I put together on how the search engine works. Try to understand first before you got any further in this article. Search Engine only recognize keywords and related topics. So focusing on keyword research will hep you in ranking your page.

What is a keyword? A keyword is a precise short from of text that the search engine indexed the sites against.

The keywords, when entered in the browsers by user, pull the sites related to them in an order in which they ranked. For example if you search on passiveincome, my friend patt’s smartpassiveincome will be the first link. Because he worked hard for more than 8 years now to get there. However he reached much faster using keyword research.

keyword research

What You Need To Know About Search Engines?

If you know how search engine works this is all make sense. It is all depending on the indexing parameters, ranking parameter and how we are tweaking them. This is the best one and only SEO tip that brings traffic to your site. Any search engine only cares about what user is looking for. Search engine favors you if you content able to answer the user query.

Why it is so important to do a keyword research?

Writing on any thing that is like is a hobby. Writing on those things that others are looking for online makes you a Guru. For example Brendon Bruchard started listening to his friend asking how to do what he is doing and identified niche. This let him create a multi million empire “The Experts Academy”. Listening to others will help you gain expert recognition.

However, how do you know what people are looking for? This is where the keyword research helps you identify what problems other facing and what solutions they need. Creating solution to such commonly looking problems will help you standout and quickly achieve the status of a Guru. You can use tools such as Market Samurai or Google Keyword tools to gain the knowledge about what people are looking for and solve the problem.

How To Find Keywords?

There are many ways you can find the keywords. Google is the best place to look for.

Google Keyword Planner Tool

You can start you keyword research with a free tool. You can start with the keyword research using google keyword planner tool. However google keyword planner tool as a fatal flaw. It is non-partial. It gives exact same keyword to your competition as well. This will helps you but does not give any advantage to you. This is a good place to start your research.

You can also try to use other tools including Sloove.com, Ubersuggest.com. These sites will suggest to long tail keywords. You can learn them in a bit.

There are several other tools that are available in the market. I use couple of them.

Market Samurai

Market Samurai is one of the tools I was stumbled upon a year ago. The keyword  research is easy  with Market Samurai. Google gives only few words at a time. But with Market Samurai, you are connecting to your google adwords account, but you will not see the limitation.

Here are the key features:

1. Keyphrase anywhere in a page (SEOC) – Market Samurai consider the number of pages globally that contain at least one complete copy of our target keyphrase.

2. Keyphrase in page titles (SEOTC) – I love this metric. Having a keyword in the title tag of a page is, for me, a far stronger indicator that a competitor is genuinely targeting that keyword. Many SEO experts regard getting your keyword in your title tag the most important on page factor there is!

SEOTC (title searching) is back – fast & unlimited;more on that below, but let’s look at other options for counting the ‘valid competitors’.

3. Keyphrase in Link Text, Domain Names or URL’s (SEOUC, SEOAC etc) – we can also count the number of pages out there with our keyword in the URL or just the domain name. We can even count those pages that have a the keyword in a link pointing to them from somewhere else, e.g. those pages with inbound links containing our keyword in the link “anchor” text.

4. Combined Measures – Keyphrase in a Page Title AND an Inbound Link – this is what  Eugene and I have been wanting to see for years. Think about it for a moment, the folks out there doing SEO basically build optimized pages.

Finding Keywords That Are Related To Your Keyword

Most of the single and double words like “keyword” and “key word” will have a lot of competition. However you can get ranked on the long tail key words that are more than 2 words long.

What is a Long Tail Keyword?

The keyword that is longer than 2 words is called a long tail keyword. There are many combinations that you can rank on along with your niche keyword. This long tail keyword research contain 3 steps and repeating them over and over to create the relevant long tail keywords.

How a long tail keyword works?

Though some think that the keyword research is not relevant anymore, the long-tail keywords – can help you craft the kind of content that engages and inspires readers.

A research study by Statista shows that successful on-page optimization requires 50% of your focus to be on long tail keywords.

Step#1: Start with your seed keyword. Let say the seedword is “keyword” To find long-tail variations for that seed keyword, go to the Google Keyword Planner and type in keyword. Then scroll down and click “Get ideas.”

Step#2: Click on the keywords tab to show all the keywords related to keyword.

Stpe#3: Look for most relevant keywords to your topic. Make sure the keywords are relevant to your topic. Otherwise Google can slap you.

Step#4: Take one of the keyword and start searching by repeat the Step#1.

This is how you can do the long tail keyword research. As long as you use very relevant keywords in your copy you are in good terms with google or any other search engine.

Log tail pro helps you generating and helping you with this help. It saves countless hours by having Long Tail Pro quickly analyze the top 10 results in Google for each of your keywords. It helps in finding out important SERP data like keyword usage in the Title and Meta tags, Domain & Page Authority, Moz Rank, Pagerank, # of Backlinks, Domain Age etc.

Google Correlate

Google Trends Search

When you are about to write an article you must do one thing. Go to Google Trends Search and search for the keywords that you are about to write an article on.  Here is a images for one of my searches:

keyword research keyword research

 

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Kris Rud

Kris is an IT strategist, enterprise architect, IT leader, blogger and an author. He helps businesses grow rapidly by optimizing their resources with technology strategy and providing enterprise architecture consulting working closely with the senior management and C-lever officers in governments and commercial organizations. He write on several blogs about Technology, Personal Finance for IT people, Passive Income, Health, Meditation and Yoga.